Every candidate makes promises. Be careful what you promise. Make sure you can and will fulfill this obligation. Exclusive and proprietary differentiation is essential.
Furthermore, trust is crucial. Voters support the candidate they are most convinced is worthy of their trust. The candidate can't give a thorough answer on every possible issue, rather he must present himself and convince the voter that when he is in office, when the decisions need to be made, the voter can trust who he is as a person, that his decisions will be based in character of being.
Relationship is the most important aspect of a campaign, just as with traditional business. No contract or campaign promise will provide the assurance needed unless there is a foundation of trust.
Define the promise you provide. Your personal core values and goals are the foundation for your promise.
